It's complex and strategic
Before my pencil hits my sketchbook, I dive deep to discover who your customers are, what’s important to them, and what makes your product or service stand out from competitors.
With that research and analysis, I develop a unique positioning that resonates and tells your story. My years of experience help me distill your brand’s essence and connect with audiences on an emotional level. Done right, a powerful brand strategy becomes a company’s roadmap for success.
With that research and analysis, I develop a unique positioning that resonates and tells your story. My years of experience help me distill your brand’s essence and connect with audiences on an emotional level. Done right, a powerful brand strategy becomes a company’s roadmap for success.
Brand Identities
TechnologyTechnology brands often have direct competitors, something that can work in your favor when crafting a brand.
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ConsumerConsumer brands compete in an increasingly cluttered market and must be connect to their customers.
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HealthcareLayers of stakeholders, regulatory considerations, and an institutional mindset add to the challenge.
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A new name, a brand new opportunity
Even well-known brands sometimes need a refresh
Prudential Retirement Asset Management manages the retirement funds of large companies and public entities. To succeed, it must compete with other asset management firms. Prudential needed some creative rebranding to help gain an edge over competitors. This included a new brand for the existing customer marketing materials as well as some out-of-the box ways to represent the brand during pitches to the boards of large institutions.
Sales meeting experiences
Customer collateral
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Customer collateral
Sales materials
Brand style guide and standards
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Customer collateral
Sales meeting experiences
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