Set the standards
Consistency is a large part of branding. Brand styles and guidelines are critical tools that set you up for success. After creating a corporate style guide, I redesigned the look and feel for all of the corporate communications, collateral, and trade show materials.
Beyond science, it’s essence is discovery
Complex and groundbreaking science can be difficult to communicate. Part of my branding efforts at Quanterix involved articulating the brand’s essence of "discovery." I developed ads that introduced this concept, and tailored them to various market segments and audiences. Using imagery not typical in scientific circles helped cut through the clutter and allowed these ads to stand out.
