Multi-tiered Messaging
Strong corporate branding brings all subsequent marketing and advertising initiatives into focus. CMC is a compassionate mission-driven hospital with a world renowned heart and vascular center called NEHVI (New England Heart and Vascular Institute). The master brand concept of “heart” reinforces the hospitals compassionate core values while reinforcing the flagship service line, all in one neat package.
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Primary Care
Advertising for primary care services used the master brand of “heart” to reinforce the most important reason to stay healthy,
for the people you love and for those who love you. After COVID-19 delayed routine check-ups and health screenings,
CMC wanted to tell patients it was safe and important to get back to routine visits.
for the people you love and for those who love you. After COVID-19 delayed routine check-ups and health screenings,
CMC wanted to tell patients it was safe and important to get back to routine visits.
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A Work of Heart
COVID-19 has had a profound effect on patients, nurses, doctors, and all support staff at the hospital. CMC launched an
recruitment and appreciation campaign that featured portraits of staff from all departments to celebrate them as
representatives of CMC’s core values.
recruitment and appreciation campaign that featured portraits of staff from all departments to celebrate them as
representatives of CMC’s core values.
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Change the Way You Feel
Weight loss can be a difficult subject to discuss because of stigmas and complexity of behaviors. To build affinity for the surgical weight loss institute at CMC, we focused on the individual motivational factors of weight loss. By highlighting the outcomes of different individuals, we promoted an authentic positive message that resulted in many new clients
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